social responsibility to other human beings. Gillette used its product to create a problem and provide the solution -- a genius marketing strategy, if you ask us. Porter, M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. If you need assistance with writing your essay, our professional essay writing service is here to help! Evans, J (2008) Quality and Performance Excellence: Management, Organisation and Strategy. Porter’s five forces framework can enable companies to analyse key forces that will affect the industry from the micro-environment and determine competitive intensity and consequently the overall industry profitability. A low minimum wage would mean higher profits and, thus, higher chances of survival for. amount of time. Each country has individual rules on taxation and custom duties which may distort the company’s pricing policies. The current weather conditions may significantly impact the ability of to manage the transportation of both Findings – The influence of political, economic, social, technological, environmental and legal drivers in the macro-environment, combined with the issues from the micro-environment, provide a series of implications for competitive action and strategic choice in the future. In the current external environment, social-trends and technological aspects play a vital role in a company’s success in the Shaving Razor industry. Marketing Some countries, for example, prohibit alcohol or have certain The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. When most people hear “GILLETTE”, one thing comes to mind–Razors. In addition, Gillette’s innovative research and development department keeps the industry thriving by generating differentiation and technological advances. Threats The external environment primarily contributes threats to Gillette's business. Free resources to assist you with your university studies! Gillette, a brand of shaving equipment for both men and women is owned by Procter & Gamble Ltd. In the Shaving Razor industry, (Mintel, 2009) suggested there are high levels of brand loyalty present. Greb, E. (2009) ‘Is JIT Manufacturing the Right Prescription?’ Pharmaceutical Technology, 33 (3) pp. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Birchall, J. Gillette used its product to create a problem and provide the solution -- a genius marketing strategy, if you ask us. views as more ethical, particularly about the environment in the wake of global warming. Contradiction in pricing may cause people black market the companies products.a, The VAT increase from 17.5% to 20% will raise material costs throughout the industry and the UK.b, Continued growth trend in industry value (£523 million), however estimated 3% decrease in 2009.c, Recession had minimal effect on spending habits within this industry, few people have spend less on shaving products. Looking for a flexible role? This press release features multimedia. the level of popularity and how quickly it is growing and disrupting its competitors’ revenues. Another key factor affecting the threat from new entrants is the risk of retaliation by Gillette, which could be substantial and could include mergers or acquisitions, an example of this is when Proctor & Gamble acquired Gillette for £30.2bn (BBC News, 2005). Whenever Gillette came out with a … Gillette was also the parent company to Duracell, Braun and Oral-B. The Star Phoenix (2006) ‘RFID technology threatens privacy’, 5 June, p.6. (2007) The Encyclopedia of skin and skin disorders. Check your email to get Coupon Code. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Company Registration No: 4964706. It has long been known for innovation in both product development and marketing strategy. whichever political party holds the majority in a government body, are also legal and thus should be considered How much an improvement of technology would improve/ transform what the product initially offers. Among the key conclusions of the PESTEL analysis are the following: With consumer purchases increasingly dependant on the often neglected topic of social responsibility, (Shayrn, 2009; Trainer, 2005) suggest that over the coming years, even in today’s tough economic times, consumers demand an urgency about making their communities more environmentally friendly, fairer and sustainable. In addition, the media popularisation of Movember, a fund-raising event to raise money to fight prostate cancer.e, Demographic changes e.g. Buyers in the Shaving Razor industry possess strong and growing bargaining power. It is common for companies in this industry to operate and distribute globally. a certain product may be marketed to them. landscape will prevent investors and entrepreneurs from partaking in any risky ventures if the risk arises out keeping in mind the demand and supply. meaning people would be willing to work for a lower wage, which would lower the costs of. Team Up With Expert Writers To Complete Your Unfinished Essay. Environmental and Legal. diverse. The impact of (Chopra et al, 2010) outline that Gillette’s pricing power is being further eroded by channel migration and increasing consumer resistance to paying significantly higher prices for innovation. This could be interpreted that there is a potential reduction of the threat of substitution with electric razors in the future. The integrity of the politicians and their likelihood to take part in acts of corruption, as the resulting Each legal battle has costs both in money, time and to some extent brand reputation. firms copying the technological processes/ features of. This high level of capability Gillette demands from its raw-materials supplier shows that he supplier has little power in the business relationship and there is minimal threat. GPS systems; it would be possible to track the product from leaving the shelf to its eventual disposal, which has led to ethical disputes regarding personal privacy according to (The Star Phoenix, 2006). That’s to be expected, since safety razors were invented by King C. Gillette in 1903, and the product in various forms has been the core of the company’s business ever since. Gillette advances sustainability journey across its supply chain and products with announcement of its 2030 goals Gillette (NYSE: PG) today released new data revealing that most men globally (59%) are more supportive of sustainability efforts as a result of COVID-19. Based in the North West of England, we work locally and nationally providing waste management services and waste reporting to the highest standard. Hunt, E. and Schwartz, J. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. Available at: http://jr3tv3gd5w.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=news&rft.atitle=Cutting+edge+thefts+target+Mach+3+razors%3A+Blades+disappearing+faster+than+speed+of+sound&rft.jtitle=Niagara+Falls+Review&rft.au=Tony+Ricciuto&rft.date=2001-11-09&rft.issn=0839-1572&rft.spage=A.1.FRO&rft.externalDBID=NGFR&rft.externalDocID=314050551 (Accessed: 1 December 2010). sustainability and profitability. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external Global markets of Gillette. the case of, say, an unexpected monsoon. Available at: http://news.bbc.co.uk/1/hi/business/4723542.stm (Accessed: 5 December 2010). The sudden fallout was political and caused many investors the business climate, in general, have the potential to make a company highly profitable, or extremely likely to It is also important to external audiences such as the retailers who buy from Gillette and sell the products to consumers. to pull out of new ventures and halt their expansions, as the future became uncertain in the wake of this Economic Environment 5. This, in turn, would affect the delivery dates of the final product in Climate change would also render some products useless. Available at: http://jr3tv3gd5w.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=MARKETING+TO+MEN&rft.jtitle=Restaurant+Business&rft.au=Michaela+Cavallaro&rft.date=2008-06-01&rft.issn=0097-8043&rft.volume=107&rft.issue=6&rft.spage=20&rft.externalDBID=RTB&rft.externalDocID=1499258701 (Accessed: 1 December 2010). Health and safety laws were created after witnessing the horrible conditions that employees were forced to Available at: http://www.bicecolutions.com/en/index.php/shaver (Accessed 3 December 2010). incur a loss. conditions that must be fulfilled, while some government systems have inefficient amounts of red tape that On your assignments and essays, based on 8,720 Reviews, policies | Terms of Use PESTLE analysis will conducted! 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